We are pleased to announce our new name and brand, Bloomington, Minnesota Travel & Tourism.

February 28, 2024 - In step with the region’s bold new energy, the Bloomington Minnesota Convention and Visitors Bureau announced today a new brand for the city’s official destination marketing organization – Bloomington, Minnesota Travel & Tourism. The new name and brand expression will be implemented in strategic phases over the next several months, President & CEO Bonnie Carlson said.

“This is an exciting day for Bloomington, Minnesota. Our new brand evolution has been the result of a months-long strategic planning process in close collaboration with our board, community leaders and other key stakeholders,” Carlson said. “With our revamped look and feel, we now feel more empowered than ever to pursue our mission of inspiring travelers to visit Bloomington so that they may experience our world-class experiences and trademark Minnesota hospitality first-hand.”

Read the complete press release

Bloomington, Minnesota Travel and Tourism's site contains information for travel writers, feature writers, editors and students who are looking for more information about Bloomington and the Twin Cities metro area.

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For more information, contact Paige Paulson at ppaulson@bloomingtonmn.org.